Affiliate Marketing

Affiliate marketing is a form of marketing based on performance where a company compensates one (or more) affiliates per visit on their website. This customer, or visitor, comes to the site as a result of marketing produced by the marketer.

Often this field has 4 fundamental participants, such as the 

merchant (brand), 

publisher (affiliate), 

a network, 

and of course the customer (visitor). 

It can now intersect with various methods such as search engine optimization (SEO), 

pay-per-click (PPC), email marketing programs, or a form of display advertising.

Due to the enormous success and growth of this industry, it has called for an expansion of opportunity. Affiliate program management is one that comes to mind, and is just as it sounds, a system of managing affiliate programs for those who don’t want, or don’t have the time to manage their own.

Social Media Marketing

This is the process of achieving and maintaining traffic for a website, or attention through various social medias, such as Facebook and Twitter by developing content that will engage visitors to share it on their own social media page or network.

If you have a Facebook account, you might notice various pages that have been ‘shared’ by your friends or family. Next time you see a link shared by someone you know, take note of how many people have ‘shared’ this particular link.

 Pay-per-click (PPC)
• You pay only for visitors that come to your site (no upfront costs - every "click” while being an expense is also a chance for you to convert that visitor into a customer). You pay a cerlain amount “per click” on your ad.

 If nobody clicks on your ad, you don’t pay. The goal is to get many TARGETED visitors, while paying as little as possible per click. 

Your ads are displayed in the search engines according to what people are searching / looking for. (i.e. If someone search for “weight loss” and you're bidding on the term “weight loss”, your ad will be displayed when someone searches for that phrase.)


There are two major PPC ad engines

1. GoogleAdwords
2, Yahoo Search Marketing