SEO tips

Search engine tips

we start creating and collecting content for the  website we need to do a little keyword research. This is VERY important and should not be
skipped. To do our keyword research we need to visit a few websites. http://www.goodkeywords.com/




The Title tag is one of the most important pieces of the page because it is one of the primary factors search engines use to determine the content of the page.
The text of the Title tag should be compelling, relevant, and less than 65 characters long. Search engines typically do not display more than 65 characters in their results.




All Title tags in the site should be unique and should never start with “Welcome to. . . .” If you do a quick search for “Welcome to” you will see how many sites are indexed for that term. The title should include content that describes the page’s content and is targeted to specific keyword phrases if at all possible. Generic terms like “Welcome to” just reduce the relevance of the page. 


Description Meta tag:
each page to have a unique description. The content of the Description META tag is often used by search engines as the description in the search results.
a relevant description will help a site get more visitors from search engines.
<meta name=”description” content=”I cover ASP.NET programming related issues.” />




 Keyword META Tag
Like the Description META tag, the Keyword META tag is not leveraged by search engines to determine placement and indexing, but it should still be used to add a list of relevant phrases for each page. The reason this is no longer used by search engines is that it was spammed by many in the mid-1990s to gain higher rankings. Yet it should not be disregarded, as it can always add some value to the page.
<meta name=”keywords” content=”ASP.NET, VB.NET, C#, Silverlight,SQL Server, SharePoint” />




Add a Robots META Tag
One of the most direct ways to talk to a search engine spider is through the robots.txt file, but each page can also contain a Robots META tag to further dictate how a search engine can index a page. The Robots META tag can contain a collection of the following directives: index, noindex, follow, nofollow. The index directives tell the search engine if it should index the content or not. The following directive tells tell it not to follow the links on the page.
<META NAME=”robots” CONTENT=”index, nofollow”/>
You can only use one directive per action, either follow or nofollow, for example. You can also use all and none to tell the spider to index and follow or noindex and nofollow, respectively
Using Header Tags, such as <H1>, and modifi er tags tell search engines to use the enclosed text with higher relevance when ranking the page.
Search engines are looking text that is emphasized, and header tags do just that.
A modifi er is simply a tag that should make a phrase stand out from the surrounding text, <Strong>,<B>, <I> and <EM> are all modifiers