- Write great content.
- Write unique content.
- Add new content all the time.
- Choose a phrase that is popular, but not too popular.
- Create a great keyword phrase.
- Write an accessible site.
- Use the keyword phrase in your title tag.
- Get a domain with your keyword phrase.
- Use the keyword phrase in your URL.
- Use your keyword phrase a lot, but not too much.
- Use your keyword phrase in headlines.
- Use y7our keyword phrase in anchor text of links.
- Ask other people for links to your page.
- Try to get your keyword phrase inside incoming links.
- Try to get links from reputable sites.
- Try to get links from similar sites.
- Try to get links from .edu, and .gov sites.
- Create as much content as you can.
- Keep your site content inside one theme.
- Keep your site live as long as possible.
- Create a sitemap.
- Create an XML sitemap or Google sitemap.
- Use 301 redirects for permanent redirects.
- Use 302 redirects only for long or ugly URLs.
- Get as many inbound links as you can.
- Put your keyword phrase in the first paragraph.
- Put your keyword phrase at the top of the HTML.
- Put your keyword phrase in alternative text.
- Increase the font size of your keyword phrase.
- Format your keyword phrases to stand out.
- Write a descriptive meta description.
- Link to your page from within your site.
- Put up links that flow within the text.
- Keep asking for inbound links.
- Get linked in DMOZ and Yahoo!.
- Periodically check your outbound links for pagerank.
- Link all major images.
- Keep your pages up-to-date.
- If you must use frames, always use the noframes tag.
- If you must use Flash, always include alternative text.
- Use Flash for non-critical pieces of a page.
- Keep your pages close to the root directory.
- Use the meta keywords tag and include your keyword phrase.
- Keep your kewords together.
- Use your keyword phrase in your meta description.
- Set your language meta keyword.
- Optimize for a few secondary keywords.
- Use your keyword phrase in named anchors.
- Use different forms of words for your keyword phrase.
- Use synonyms for your keywords.
- Don’t link a lot to external sites.
- Register a separate domain instead of a sub-domain.
- Register a .com domain over a .biz or .us domain.
- Use hyphens to separate words in domains.
- Use hyphens or underscores to separate words in URLs.
- Write short pages.
- Use JavaScript with care.
- Include text transcripts of podcasts and sound files.
- Don’t host your site with a host that allows spammers.
- Don’t host your site with a host that is down a lot.
- Don’t write your content with JavaScript.
- Don’t omit alt text for images especially images inside the text.
- Don’t use images instead of text links.
- Don’t misspell your keywords in your content.
- Don’t try to optimize for more than 2-3 keywords and phrases.
- Don’t use your keyword phrase too much.
- Don’t rely on links from domains on the same IP.
- Don’t have more than 10 words in your URL.
- Don’t use URL parameters if you can avoid it.
- Don’t use dynamic URLs.
- Don’t use session IDs.
- Don’t rely on AdSense to boost your rankings.
- Don’t rely on AdWords to boost your rankings.
- Try to get your site off link farms.
- Don’t link to link farms.
- Don’t create pages of links.
- Don’t link to and from the same site repeatedly.
- Don’t get into link circles.
- Don’t have broken links on your site.
- Don’t use the meta refresh tag to redirect users.
- Don’t use 302 redirects.
- Don’t make constant minor changes to content.
- Don’t separate content artificially.
- Don’t violate copyright or other laws.
- Don’t duplicate content on your site.
- Don’t use robots.txt to ban large portions of your site.
- Don’t write bad or incorrect HTML.
- Don’t use frames.
- Don’t create Flash splash pages.
- Don’t write Flash-only sites.
- Never redirect to another domain.
- Never link invisible images.
- Never include invisible text on your pages.
- Never create doorway pages.
- Never display different content to a spider than customers.
Saturday, 4 April 2015
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